New York, NY (AHN) - Google's new secondary search tool allowing refined or specific searches drew mixed reactions from web merchants or publishers.

Some merchants object to Google's search-within-a-site feature launched on March 5 because it shows advertisements of competitors and skips promotional announcements of e-commerce sites. But other merchants and publishers find the secondary search box helpful in bringing shoppers to the pages of items they are looking for faster.

According to Ecommercetimes.com, Google's software engineer Ben Lee and product manager Jack Menzel said the new Web search tool was created in response to searchers' practice of "teleporting." In Google parlance, teleporting means a searcher looks for a Web site in Google and then search again for something within the site or the exact page.

The teleporting tool is initially available to New York Times, Seattle Times, Wal-Mart, Washington Post and Wikipedia.

A second Google box appears within the search results for the said sites and a user can type a secondary search term in the box to go directly to a sub-page on the sites.